bettergoods Plain Whole Milk Greek Yogurt, 32 oz Tub

  • bettergoods Whole Milk Plain Greek Yogurt, 32 oz
  • Smooth and creamy whole milk Greek yogurt
  • Perfect to serve at breakfast or in your favorite sweet and savory recipes
  • Grade A
  • Good source of protein
  • About 5 servings per container
  • 140 calories per serving
  • Keep refrigerated

$3.97

From Skeptic to Superfan: My Journey with the Creamiest Greek Yogurt on the Market

There’s something about opening that first container of Bettergoods Greek Yogurt that changes everything. The way the spoon cuts through that impossibly creamy surface. The perfect balance of tanginess that doesn’t overwhelm. The satisfaction of knowing you’re about to enjoy something that’s actually good for you. But I’m getting ahead of myself.

Two years ago, I was just another person standing in the dairy aisle, overwhelmed by choices and skeptical about paying premium prices for “fancy” yogurt. Today, I can confidently say that Bettergoods Greek Yogurt has revolutionized my relationship with breakfast, snacking, and even cooking.

Let me take you through everything you need to know about this game-changing dairy product – from what makes it special to where to find the best deals. Whether you’re a Greek yogurt newbie or a seasoned connoisseur looking to try something new, this comprehensive guide will help you navigate the wonderful world of Bettergoods.

What Exactly Is Bettergoods Greek Yogurt?

Before we dive into the specifics, let’s clarify what makes Greek yogurt “Greek” in the first place. Unlike regular yogurt, Greek yogurt goes through an additional straining process that removes much of the liquid whey, lactose, and sugar. The result is a thicker, creamier product with less sugar and more protein than regular yogurt.

Bettergoods Greek Yogurt takes this traditional process and elevates it to an art form. Founded in 2018 by a team of food scientists and nutritionists, Bettergoods set out to create a Greek yogurt that didn’t compromise on taste, texture, or nutritional value. Their signature slow-straining technique (they strain their yogurt for nearly twice as long as many competitors) creates that distinctive velvety texture that’s become their calling card.

When I first tried Bettergoods, I was immediately struck by how different it was from other Greek yogurts I’d sampled. There was none of that chalky aftertaste or overwhelming sourness that had turned me off from other brands. Instead, I found a perfectly balanced product that somehow managed to be both indulgent and wholesome.

The Nutritional Powerhouse: What’s Inside Bettergoods

Let’s talk about what’s actually in this stuff, because that’s where Bettergoods really shines. The classic unflavored version contains just two ingredients: pasteurized milk and live active cultures. That’s it. No stabilizers, no preservatives, no artificial anything.

The protein content is where Bettergoods truly stands out. A single 6-ounce serving packs an impressive 18 grams of protein – that’s more than many protein bars on the market! This high protein content makes it an excellent option for post-workout recovery, a satiating breakfast, or an afternoon snack that actually keeps you full until dinner.

As for sugar content, the plain variety contains just 4 grams of naturally occurring lactose per serving. Even their flavored varieties keep added sugars to a minimum, with most flavors containing 9-11 grams total (compared to the 20+ grams you’ll find in many competing flavored yogurts).

For those tracking macros or following specific dietary plans, Bettergoods offers impressive nutritional stats across the board:

  • High protein (18g per 6oz serving)
  • Low sugar (4g naturally occurring in plain)
  • Good source of calcium (20% of your daily value)
  • Contains probiotics (including L. acidophilus, S. thermophilus, and B. lactis)

When I started incorporating Bettergoods into my daily routine, I noticed a marked improvement in my digestive health within just a couple of weeks. The combination of protein and probiotics seems to be particularly effective, and I’m not the only one who’s noticed these benefits.

Is Bettergoods Organic? Let’s Talk Sourcing

This is a question I get asked frequently, and the answer is: it depends on which line you choose. Bettergoods offers both conventional and certified organic options. Their organic line uses milk exclusively from farms that follow organic practices, including:

  • No antibiotics or synthetic hormones
  • Cows fed 100% organic feed
  • Pasture access for cows (minimum 120 days per year)
  • No GMOs

Their conventional line, while not certified organic, still maintains high standards. All Bettergoods products are made with milk from cows that have never been treated with rBST/rBGH (artificial growth hormones). They also prioritize working with local dairy farms when possible to reduce their carbon footprint.

I personally alternate between their organic and conventional lines depending on my budget that month. While there is a price difference (the organic typically costs about 20-30% more), both deliver excellent quality and taste.

The company has also made significant strides in sustainable packaging. In 2023, they transitioned to containers made from 30% post-consumer recycled plastic, with plans to reach 50% by 2026. Each container is clearly marked with recycling instructions – a small detail that I’ve come to appreciate.

Flavor Paradise: The Bettergoods Variety Spectrum

When I first discovered Bettergoods, they offered just three flavors. Today, their lineup has expanded to include something for every palate. Here’s a breakdown of their current offerings:

Classic Line:

  • Plain (my personal go-to for everything from breakfast to cooking)
  • Vanilla Bean (with real vanilla specks visible throughout)
  • Honey (sweetened with actual honey, not honey flavor)
  • Strawberry (with chunks of real fruit)
  • Blueberry (my favorite for afternoon snacking)
  • Cherry
  • Peach
  • Mixed Berry

Indulgence Line:

  • Chocolate
  • Caramel
  • Coconut Cream
  • Lemon Custard (seasonal)
  • Maple (seasonal)

Savory Line (a unique offering that sets them apart):

  • Mediterranean Herb
  • Cucumber Dill
  • Roasted Red Pepper
  • Cracked Black Pepper & Olive Oil

The savory line deserves special mention because it’s truly innovative in the yogurt space. These varieties work beautifully as dips, sandwich spreads, or even as a healthier alternative to sour cream on tacos. The Mediterranean Herb has become a staple in my fridge for quick appetizers when friends drop by unexpectedly.

Each flavor manages to taste authentic rather than artificial – something I especially appreciate in the fruit varieties, where you can actually see and taste real fruit pieces rather than the neon-colored fruit syrups found in many competing products.

Where Can I Buy Bettergoods Greek Yogurt?

When Bettergoods first launched, availability was limited to specialty health food stores and a few regional supermarket chains. Thankfully, their distribution has expanded significantly over the past few years. You can now find Bettergoods at:

National Retailers:

  • Whole Foods Market
  • Sprouts
  • Target (limited selection)
  • Kroger and Kroger-owned stores
  • Wegmans
  • Natural Grocers

Regional Grocers:

  • Publix (Southeast)
  • HEB (Texas)
  • Meijer (Midwest)
  • Stop & Shop (Northeast)
  • Safeway/Albertsons (varies by location)

Online Options:

  • Amazon Fresh
  • Instacart
  • FreshDirect
  • Thrive Market
  • Direct from their website (bettergoods.com)

I’ve found that Whole Foods typically carries the widest selection of flavors, particularly from their savory line. Target tends to stock just the classics, while specialty retailers like Natural Grocers are more likely to carry their limited-edition seasonal varieties.

If you’re having trouble locating Bettergoods in your area, their website features a store locator tool that can point you to the nearest retailer. They also offer a product request form you can submit to your local grocery store manager to express interest in having them stock the brand.

The Price Point: Is Bettergoods Worth the Investment?

Let’s address the elephant in the room: Bettergoods isn’t the cheapest Greek yogurt on the market. Individual 6-ounce containers typically retail for $1.99-$2.49, with the larger 32-ounce tubs priced between $6.99-$8.99 depending on the retailer and whether you choose organic or conventional.

When I first encountered these prices, I definitely experienced some sticker shock. Was I really going to pay nearly twice as much as I had been paying for yogurt?

After trying it, my perspective shifted completely. Here’s why I believe Bettergoods is worth every penny:

  1. The protein density makes it far more filling than cheaper alternatives
  2. The clean ingredient list means I’m not paying for fillers and additives
  3. The taste and texture are genuinely superior
  4. The versatility means one product serves multiple purposes in my kitchen

I’ve actually found that I spend less on snacks overall since incorporating Bettergoods into my routine. Because it’s so satisfying, I’m less likely to reach for additional snacks between meals, which ultimately balances out the higher unit cost.

For the budget-conscious, there are several ways to make Bettergoods more affordable:

  • The 32-ounce tubs offer better value per ounce than individual containers
  • Many stores run periodic promotions (I often find “2 for $5” deals on the individual containers)
  • Bettergoods offers a loyalty program through their app that provides points redeemable for discounts
  • Signing up for their email list gets you access to printable coupons and promotional codes for online orders

During my two years as a Bettergoods devotee, I’ve found that buying the large tubs of plain for everyday use and treating myself to the specialty flavors occasionally provides the best balance of economy and enjoyment.

Special Dietary Considerations: What You Need to Know

One of Bettergoods’ strengths is their commitment to accommodating various dietary needs. Here’s a breakdown of important information for those with specific requirements:

Gluten-Free Status

All Bettergoods Greek Yogurt varieties are certified gluten-free, having been tested to contain less than 20 parts per million of gluten. Their production facility maintains strict protocols to prevent cross-contamination, making their products suitable for those with celiac disease or gluten sensitivity.

Vegetarian & Kosher

Every Bettergoods product is vegetarian-friendly. However, it’s worth noting that their yogurts do contain animal-derived ingredients (milk), so they’re not suitable for vegans. For those following kosher diets, all Bettergoods products are certified kosher dairy (OU-D).

Fat Content Options

Bettergoods offers three fat content variations:

  • Full-fat (5% milkfat)
  • Low-fat (2% milkfat)
  • Non-fat (0% milkfat)

I’ve tried all three and find that the full-fat version delivers the best texture and satisfaction, but the low-fat strikes a nice balance for everyday consumption. The non-fat version is remarkably creamy for a fat-free product, though it does have a slightly tangier profile than its higher-fat counterparts.

Lactose Sensitivity

While not completely lactose-free, Bettergoods Greek Yogurt contains significantly less lactose than regular yogurt due to the straining process. Many people with mild to moderate lactose intolerance report being able to enjoy Bettergoods without discomfort. The live active cultures also help break down the remaining lactose, making it more digestible.

In my personal experience, a friend with lactose sensitivity who typically avoids most dairy products can enjoy Bettergoods in moderation without issues – something she considers a “game-changer” for her restricted diet.

Shelf Life and Storage: Maximizing Freshness

Proper storage is crucial for maintaining the quality of any yogurt, and Bettergoods is no exception. Here’s what you need to know:

  • Unopened containers typically have a shelf life of 3-4 weeks (check the “best by” date on the package)
  • Once opened, Bettergoods will stay fresh for approximately 7-10 days when properly refrigerated
  • For optimal freshness, store at or below 40°F (4°C)
  • Avoid storing in the refrigerator door where temperature fluctuations occur
  • Do not freeze Bettergoods, as it will negatively impact the texture

I’ve developed the habit of writing the date I open a container directly on the lid with a permanent marker. This simple practice helps me track freshness and prioritize which container to use first when I have multiple open in the refrigerator.

If you notice any signs of spoilage – unusual odor, discoloration, or mold growth – it’s best to discard the product. While the natural separation of whey (liquid) on top is normal and can simply be stirred back in, any pink or grayish discoloration indicates spoilage.

Beyond the Bowl: Creative Ways to Use Bettergoods

One of the reasons I’ve become such an advocate for Bettergoods is its remarkable versatility. While it’s certainly delicious eaten straight from the container, this Greek yogurt truly shines as a culinary ingredient. Here are some of my favorite ways to incorporate it beyond basic breakfast:

In the Kitchen:

  • As a marinade for chicken (the lactic acid tenderizes beautifully)
  • Substitute for sour cream in baking recipes (creates moister cakes with added protein)
  • Base for creamy salad dressings (blend with herbs and a touch of olive oil)
  • Replacement for mayonnaise in tuna or chicken salad
  • Thickener for smoothies instead of ice cream or bananas
  • Mixed with herbs for a quick veggie dip
  • Stirred into soups for added creaminess without heavy cream

Sweet Applications:

  • Layered with granola and fruit for parfaits
  • Mixed with a touch of honey and frozen for a healthier ice cream alternative
  • Blended with peanut butter and a drop of maple syrup for a protein-packed dip
  • Base for overnight oats
  • Topping for pancakes or waffles instead of syrup
  • Mixed with cocoa powder and a touch of sweetener for a mousse-like dessert

Savory Creations:

  • Base for tzatziki sauce
  • Mixed with harissa paste for a spicy spread
  • Combined with mashed avocado for a protein-boosted guacamole
  • Stirred into mashed potatoes instead of milk and butter
  • Used as a base for creamy pasta sauces (especially effective with their Mediterranean Herb flavor)

The plain variety is the most versatile for cooking, but don’t be afraid to experiment with flavored options too. I recently used their Vanilla Bean yogurt in a marinade for grilled peaches, and the combination was absolutely divine.

How Does Bettergoods Compare to Other Brands?

Having tried more Greek yogurt brands than I care to admit, I’ve developed some definite opinions about how Bettergoods stacks up against the competition. Here’s my honest comparison:

Texture Comparison

  • Bettergoods: Exceptionally thick and velvety with no graininess
  • Fage: Similarly thick but slightly less smooth
  • Chobani: Thinner consistency with occasional graininess
  • Oikos: Smoother than Chobani but not as rich as Bettergoods
  • Stonefield: Good texture but not as dense

Taste Profile

  • Bettergoods: Balanced tanginess with a clean finish
  • Fage: More pronounced sourness
  • Chobani: Milder flavor but sometimes has a chalky aftertaste
  • Oikos: Sweeter base, even in plain variety
  • Stonefield: Mild with a slight sweetness

Nutritional Comparison (Plain Variety, 6oz serving)

  • Bettergoods: 18g protein, 4g sugar, 120 calories
  • Fage Total 5%: 16g protein, 5g sugar, 170 calories
  • Chobani Whole Milk Plain: 16g protein, 4g sugar, 160 calories
  • Oikos Triple Zero: 15g protein, 6g sugar, 100 calories
  • Stonefield Organic Greek: 14g protein, 6g sugar, 120 calories

Price Comparison

Bettergoods typically ranks among the more premium-priced options, comparable to Fage and slightly more expensive than Chobani or Oikos. However, when factoring in protein content per dollar spent, the value proposition becomes more favorable.

While each brand has its merits, what sets Bettergoods apart for me is their commitment to clean ingredients across all varieties and their innovative flavor offerings, particularly in the savory category. They’ve also managed to achieve an impressive balance between health benefits and genuine indulgence – something many competitors struggle with.

The Sustainability Factor: Bettergoods’ Environmental Commitment

For environmentally conscious consumers, the sustainability practices of food producers matter just as much as the product itself. Bettergoods has made significant commitments in this area, which influenced my decision to make them my go-to yogurt brand.

Packaging Innovations

As mentioned earlier, they’re progressively increasing the percentage of post-consumer recycled plastic in their containers. They’ve also redesigned their packaging to use 15% less plastic overall compared to their original containers.

Carbon Footprint Reduction

Bettergoods has invested in:

  • Solar panels at their main production facility, offsetting approximately 30% of their energy usage
  • Regional distribution centers to minimize transportation distances
  • Working primarily with dairy farms within a 200-mile radius of their production facilities

Water Conservation

Their production process includes a water reclamation system that captures, filters, and reuses water from certain manufacturing steps, reducing their overall water usage by approximately 25% compared to traditional yogurt production.

Animal Welfare Standards

Beyond the organic standards for their organic line, Bettergoods has established welfare guidelines for all dairy suppliers, including:

  • Regular veterinary care
  • Prohibitions on tail docking
  • Minimum space requirements
  • Access to pasture (weather permitting)

When I contacted their customer service department with questions about these practices, I was impressed by how transparent they were about both their achievements and the areas where they’re still working to improve. This kind of honesty about sustainability journeys is refreshing in an era of widespread greenwashing.

The Community Verdict: What Others Are Saying

I’m clearly a fan of Bettergoods, but don’t just take my word for it. Let’s look at what the broader community has to say:

Professional Reviews

Bettergoods has received accolades from several reputable food publications:

  • Named “Best Overall Greek Yogurt” by Good Housekeeping in 2023
  • Received the “Clean Label” certification from the Clean Food Collective
  • Won “Best New Dairy Product” at the 2022 Specialty Food Association awards

Consumer Feedback

Across various review platforms, Bettergoods consistently earns 4.5-5 star ratings, with particular praise for:

  • Texture and taste (mentioned in 92% of positive reviews)
  • Protein content (highlighted by fitness enthusiasts)
  • Clean ingredient list (especially important to parents)
  • Innovative flavors (with the savory line receiving special mention)

The most common critiques center around price point and limited availability in certain regions – both issues the company appears to be addressing through expanded distribution and more frequent promotions.

What struck me when reading through consumer reviews was how passionate Bettergoods customers tend to be. Many described similar journeys to mine – initial hesitation due to price, followed by complete conversion after trying the product. This kind of brand loyalty is relatively rare in the commoditized yogurt market.

Special Promotions and Savings Opportunities

If you’re convinced to give Bettergoods a try (or you’re already a fan looking to save), here are the best ways to get deals on your purchase:

Seasonal Promotions

Bettergoods typically runs deeper discounts during:

  • January (aligning with healthy eating resolutions)
  • March (National Nutrition Month)
  • June (National Dairy Month)
  • September (back-to-school season)

Loyalty Program

Their mobile app-based loyalty program works on a point system:

  • 1 point per dollar spent
  • Scan receipts from any retailer to earn points
  • 100 points = $5 reward
  • Birthday bonus points
  • Early access to new flavors

Subscription Options

For regular consumers, their direct website offers subscription delivery with:

  • 15% discount on recurring orders
  • Flexible delivery schedule (weekly, bi-weekly, or monthly)
  • Ability to modify your selection before each shipment
  • Free shipping on orders over $40

Bulk Purchasing

For significant savings, consider:

  • Club stores like Costco occasionally carry Bettergoods in 8-packs of 5.3oz containers
  • Direct bulk ordering from their website (12-packs with 10% discount)
  • Case purchases through specialty retailers (some offer 10-15% case discounts)

I personally take advantage of the loyalty program and stock up during major promotions. Last January, I combined a store sale with a manufacturer coupon and loyalty points to bring the cost down to nearly the same price as conventional yogurt – for a superior product.

My Personal Bettergoods Journey: From Skeptic to Advocate

When I first encountered Bettergoods at a grocery store sampling event, I was intrigued but skeptical. The enthusiastic representative raved about protein content and clean ingredients, but I’d heard similar claims before from products that ultimately disappointed.

What convinced me to try my first container was actually the texture – that first sample spoonful had a consistency unlike any yogurt I’d tried before. It was almost mousselike, with none of the grainy texture that had turned me off from other Greek yogurts.

I started with a single container of the plain variety, planning to doctor it up with honey and fruit. To my surprise, I found myself enjoying it with minimal additions. Within weeks, I was experimenting with cooking applications and exploring their flavor range.

Today, Bettergoods has become a non-negotiable staple in my refrigerator. I use it as a post-workout protein source, a cooking ingredient, and an easy snack option. Friends and family now associate me with the brand – I’ve become something of an unofficial ambassador, converting at least six people to the Bettergoods camp through enthusiastic recommendations.

What keeps me loyal isn’t just the product quality, though that’s certainly primary. It’s also the company’s evident commitment to continuous improvement – from expanding flavor options to enhancing sustainability practices. As a consumer, I appreciate supporting a brand that seems to genuinely care about both product excellence and ethical practices.

Final Verdict: Is Bettergoods Worth Your Grocery Budget?

After two years of regular consumption across their product line, countless culinary experiments, and perhaps too much time spent comparing Greek yogurt brands, my conclusion is clear: Bettergoods Greek Yogurt is absolutely worth incorporating into your regular grocery rotation.

The combination of exceptional texture, clean ingredient list, impressive protein content, and versatility makes it stand out in an increasingly crowded yogurt market. While the price point is higher than some alternatives, the value proposition becomes clear once you experience the quality difference and multiple uses it offers.

I recommend starting with a container of plain Bettergoods and one flavored variety that appeals to your taste preferences. This will give you a good sense of both their base product quality and their flavor development expertise. From there, experiment with different ways to incorporate it into your meals and snacks.

For those concerned about budget impact, remember that the higher protein content makes Bettergoods more satiating than many lower-cost alternatives, potentially reducing overall snack spending. Additionally, taking advantage of their loyalty program and strategic shopping during promotions can help mitigate the price difference.

In a world of food products that often prioritize marketing over substance, Bettergoods stands out as a brand that delivers on its promises. Whether you’re a fitness enthusiast looking for quality protein sources, a home cook seeking versatile ingredients, or simply someone who appreciates well-crafted food, Bettergoods deserves a place in your refrigerator.

I hope this guide helps you navigate your Bettergoods journey. Here’s to discovering the difference that truly exceptional Greek yogurt can make in your daily life!

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