Bettergoods Fruit Strips

Discovering My New Favorite On-The-Go Snack That Actually Lives Up to the Hype

When it comes to snacking, I’ve always been caught in that familiar struggle between convenience and nutrition. Let’s be honest—who hasn’t reached for that candy bar or bag of chips when hunger strikes, only to feel that wave of regret wash over you moments later? That’s exactly where I found myself last year, trapped in a cycle of convenience foods that left me feeling sluggish and unsatisfied. But everything changed when I discovered Bettergoods Fruit Strips.

These aren’t just another health food trend that tastes like cardboard and leaves you wanting more. These are the real deal—a snack that’s genuinely changed my daily routine and revolutionized how I think about convenient nutrition. So I’ve put together this comprehensive guide to share everything I’ve learned about what might just be the perfect portable snack.

What Exactly Are Bettergoods Fruit Strips?

Let’s start with the basics. Bettergoods Fruit Strips are exactly what they sound like, but so much better than you’re probably imagining. They’re thin, pliable strips made primarily from real fruit that’s been pureed, spread thin, and slowly dried to preserve nutrients and create that perfect chewy texture that makes them so addictive.

Unlike those fruit snacks we all grew up with that were essentially candy masquerading as fruit, Bettergoods Fruit Strips actually deliver genuine fruit nutrition in a convenient, shelf-stable package. Each strip contains approximately one serving of fruit, making them an effortless way to boost your daily fruit intake.

The first time I tore open a package, I was genuinely surprised by how vibrant the colors were—not in that artificial, “this can’t possibly be natural” way, but with the rich, deep hues that come from real fruit. The texture hits that perfect balance between chewy and soft, without being sticky or leaving residue on your fingers (a major plus for someone who’s often eating on the go or at my desk).

The Flavor Journey: Exploring Bettergoods’ Variety

One of the things that keeps me coming back to Bettergoods is their impressive flavor lineup. Rather than sticking to the standard strawberry and apple options that dominate the fruit snack market, Bettergoods has created a robust portfolio of flavors that ranges from familiar favorites to unique combinations I’d never considered before.

Their core lineup includes:

The Classics:

• Strawberry Sensation
• Crisp Apple
• Juicy Grape
• Tropical Mango
• Wild Blueberry
• Tangy Cherry

Exotic Offerings:

• Dragon Fruit & Coconut
• Pineapple Paradise
• Kiwi Burst
• Passionfruit Punch

Interesting Combinations:

• Apple Cinnamon Spice
• Strawberry Banana Blend
• Cherry Berry Medley
• Tropical Fusion (a blend of mango, pineapple, and guava)

What impresses me most is that each flavor actually tastes like the fruit it’s supposed to represent. The strawberry doesn’t have that artificial “strawberry candy” taste—it genuinely tastes like a ripe strawberry that’s been concentrated. The same goes for each variety I’ve tried. The mango actually tastes like mango, not some vague “tropical” flavor that could be anything.

During my deep dive into the brand, I discovered they also release seasonal limited editions. Last fall, they offered a Harvest Apple Spice that perfectly captured that warm apple pie flavor without being overwhelming. For summer, they’ve been known to release watermelon and lemonade varieties that genuinely taste like summer in a packet.

The Ingredient Integrity: What’s Actually In These Things?

As someone who’s become increasingly ingredient-conscious over the years (after one too many “natural flavor” disappointments), the first thing I did when discovering Bettergoods was flip the package over and scrutinize the label. What I found was refreshingly simple.

The primary ingredient is always fruit puree—not fruit juice concentrate or “fruit flavoring,” but actual pureed fruit. Depending on the variety, you’ll find additional fruits, maybe a touch of fruit juice for tartness, and occasionally natural stabilizers like pectin (derived from fruit) to maintain that perfect texture.

What you won’t find is a laundry list of artificial preservatives, high fructose corn syrup, artificial colors, or those mysterious “natural flavors” that could mean almost anything. The company prides itself on using minimal ingredients, typically between 3-5 per variety.

For example, the Strawberry Strips contain: Strawberry puree, apple puree (for natural sweetness and texture), and a hint of lemon juice (for that perfect balance of sweet and tart). That’s it. Three ingredients I can actually pronounce and identify.

It’s worth noting that while they don’t add refined sugars, these are still fruit-based products that contain natural fruit sugars. They’re not sugar-free, but the sugars present are accompanied by the fiber and nutrients naturally found in whole fruit, making them a much more balanced option than candy or traditional fruit snacks.

The Nutritional Profile: How Do They Stack Up?

Let’s talk nutrition. Each Bettergoods Fruit Strip contains approximately:

• 50-60 calories per strip
• 12-15g of carbohydrates
• 0g of fat
• 1-2g of fiber
• No added sugars (just the natural fruit sugars)
• 100% of daily Vitamin C in many varieties

The nutritional content varies slightly depending on the specific fruits used in each flavor, but they all hover around these numbers. What makes them particularly valuable as a snack option is their portable nature combined with actual nutritional benefits.

The fiber content, while not enormous, is significant enough to make these more satisfying than many other grab-and-go options. That fiber, combined with the natural fruit sugars, provides a gentle energy boost rather than the spike and crash you’d get from candy or more processed snacks.

One strip provides approximately one serving of fruit, which helps chip away at the recommended daily fruit intake that so many of us struggle to meet. I’ve found them particularly valuable on days when my vegetable and fruit intake is lower than it should be—they’re not a replacement for whole fruits, but they’re certainly better than skipping that nutrition entirely.

Dietary Considerations: Who Can Enjoy Bettergoods Fruit Strips?

One of the most impressive aspects of Bettergoods Fruit Strips is their inclusivity across various dietary needs. After doing my homework and reaching out to the company with questions, I discovered:

• They’re 100% gluten-free, making them safe for those with celiac disease or gluten sensitivity
• They’re vegan-friendly, with no animal-derived ingredients or processing aids
• They’re non-GMO verified, for those who prioritize non-genetically modified foods
• They’re free from the top 8 allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, and soy)
• They’re kosher certified

The company also produces their strips in a dedicated facility that doesn’t process common allergens, reducing cross-contamination risks that often plague other snack options.

This inclusivity means they’re suitable for school lunches in most districts, including those with strict no-nut policies. For parents navigating the increasingly complex world of school lunch restrictions, these provide a genuinely fruity option that meets school guidelines and appeals to kids.

Where to Buy: The Hunt for Bettergoods

When I first discovered Bettergoods Fruit Strips, tracking them down was part of the adventure. Now, they’re much more widely available, though still not quite as ubiquitous as some major snack brands.

You can find them at:

Physical Retail Locations:

• Whole Foods Market (nationwide in the dried fruit section)
• Target (in the natural snack aisle)
• Sprouts Farmers Market
• Many natural and organic grocery stores
• Some conventional supermarkets in their natural foods section
• Select Costco locations (in larger multi-packs)

Online Options:

• The official Bettergoods website
• Amazon (often with subscription options for regular deliveries)
• Thrive Market
• Vitacost
• Various specialty food websites

I’ve found the best pricing tends to be either directly through their website when they run promotions (sign up for their newsletter for advance notice) or through Amazon’s subscribe and save program if you’re a regular consumer like I’ve become.

If you’re looking to try them without committing to a full box, many Whole Foods and natural food stores sell them individually, which is how I initially discovered them—a spontaneous purchase at the checkout counter that turned into a genuine lifestyle change.

The Price Point: Value Proposition

Let’s talk about what might be the biggest hesitation for many—the cost. Bettergoods Fruit Strips are admittedly not the cheapest snack option on the market. Individual strips typically retail for around $1.29-$1.49 each when purchased separately, which can feel steep compared to conventional processed snacks.

However, when purchased in boxes of 12, the price typically drops to around $12-15 per box, bringing the per-strip cost down to about $1-1.25 each. Buying in bulk through their website or Amazon can bring the price down further, sometimes to around $0.90 per strip when purchased in 24 or 36-count packages.

While this is certainly more expensive than conventional fruit snacks or candy, I’ve come to view it through a different lens. When I compare them to other “real food” portable options—like fresh fruit that requires washing, storing properly, and sometimes preparing, or other natural snack bars that often run $2-3 each—Bettergoods starts to look like a reasonable value proposition.

There’s also the hidden cost of snacks that leave you unsatisfied and reaching for more food shortly after. I’ve found one Bettergoods strip genuinely tides me over between meals, unlike many other snacks that leave me hungry again within 30 minutes.

Packaging Practicality: Designed for Real Life

As someone who’s always on the move, packaging matters tremendously to me. Bettergoods has clearly put thought into their product design, creating packaging that serves both practical and environmental purposes.

Each fruit strip comes individually wrapped in a recyclable paper-based wrapper that tears easily (no scissors or teeth required) but stays sealed until you’re ready to enjoy it. The wrappers are compact enough to slip into a pocket, purse, or laptop bag without taking up significant space.

For environmental considerations, the company uses minimalist packaging with vegetable-based inks and materials that can be recycled in most municipal programs. Their outer boxes are made from recycled cardboard, and they’ve recently transitioned to plant-based films for their inner wrappers that break down more readily than traditional plastics.

While single-serving packaging inevitably creates more waste than buying in bulk, they’ve made conscious choices to minimize environmental impact while maintaining the convenience factor that makes these such a practical option for busy lifestyles.

Kid-Friendly or Adult Snack? The Versatility Factor

One question I frequently get when recommending Bettergoods to friends is whether they’re primarily designed for children or adults. The answer is genuinely both—and that versatility is part of their appeal.

For kids, Bettergoods offers:

• A legitimately fruity taste that most children enjoy
• No artificial colors or flavors that can affect behavior or health
• A fun, interactive format (kids love the peeling and rolling aspect)
• Nutrients that growing bodies need
• A lunchbox-friendly option that meets school restrictions

For adults, they provide:

• A nostalgic texture similar to fruit roll-ups but with actual nutritional value
• Sophisticated flavor combinations that appeal to mature palates
• Portion control in a convenient package
• A workday snack that doesn’t make your keyboard sticky or require preparation
• A pre/post-workout option that provides natural sugars and some nutrients

I’ve found them equally at home in my professional briefcase as they are in my niece’s lunchbox. The product succeeds by not pandering to either audience but instead focusing on quality that appeals across age groups.

How They Compare: The Competitive Landscape

The fruit snack and dried fruit market has exploded in recent years, so how do Bettergoods Fruit Strips stack up against the competition? After trying practically every option on the market (the sacrifices I make for thorough research!), here’s my assessment:

Compared to Traditional Fruit Roll-Ups and Fruit Snacks:
There’s really no comparison in terms of ingredients and nutrition. Traditional fruit snacks typically contain minimal actual fruit, relying instead on fruit juice concentrate, corn syrup, and artificial ingredients. Bettergoods contains significantly more actual fruit and none of the artificial components.

Compared to Other Natural Fruit Strips (like That’s It, Stretch Island, etc.):
Bettergoods offers a more complex flavor profile than many competitors. While brands like That’s It focus on ultra-simplicity (literally just fruit), Bettergoods balances minimalist ingredients with more sophisticated flavor development. Their texture is also superior—not too sticky or too dry, but that perfect chewy consistency that makes them satisfying.

Compared to Dried Fruit:
Traditional dried fruits like raisins or apricots offer similar nutritional benefits but lack the convenience factor and flavor variety. Bettergoods provides a less messy, more portable option with more interesting flavor combinations, though typically at a higher price point than simple dried fruit.

Compared to Energy/Granola Bars:
While many bars offer more protein and fiber, they typically contain a much longer ingredient list and often include added sugars or artificial sweeteners. Bettergoods offers a cleaner, simpler alternative with more straightforward fruit nutrition, though they serve a slightly different nutritional purpose.

After trying the full spectrum of options, I’ve found Bettergoods occupies a sweet spot in the market—more nutritious and ingredient-conscious than conventional options, more flavorful and texturally pleasing than some ultra-natural competitors, and more convenient than whole fruits.

Seasonal Specialties and Limited Editions: The Collector’s Appeal

For those who enjoy novelty and seasonal flavors, Bettergoods has created an almost collector-like following with their limited-edition releases. These special varieties typically align with seasons or holidays and are available for just a few months each year.

Some notable limited editions from past seasons have included:

Fall/Winter Specials:

• Spiced Pumpkin (a surprising favorite of mine that genuinely captured pumpkin flavor without tasting artificial)
• Apple Cider
• Cranberry Orange
• Gingerbread Cookie (somehow they captured that cookie essence while still being just fruit)

Spring/Summer Releases:

• Watermelon Splash
• Strawberry Lemonade
• Pink Lemonade
• Peaches & Cream

They typically announce these seasonal offerings through their social media and email list about a month before release, and the more popular varieties tend to sell out quickly. I’ve learned to stock up on my favorites when they appear, as waiting often means missing out entirely.

The company also occasionally releases “Explorers Series” flavors that feature more unusual fruits like lychee, guava, or yuzu. These limited runs allow them to experiment with more niche flavors without committing to permanent production.

Using Bettergoods Beyond Simple Snacking

While most of us (myself included) typically enjoy Bettergoods straight from the package as a convenient snack, I’ve discovered they’re surprisingly versatile in the kitchen as well. Creative uses I’ve either tried myself or learned from the Bettergoods community include:

As a Yogurt Topping:
Cutting strips into small pieces and stirring them into plain yogurt adds flavor, sweetness, and a chewy texture without the added sugars of flavored yogurts. The mango and strawberry varieties work particularly well for this.

In Oatmeal:
Similar to the yogurt application, chopped fruit strips add texture and concentrated fruit flavor to morning oatmeal. The apple cinnamon variety creates an almost apple pie-like experience.

As a Baking Ingredient:
Chopped fruit strips can be incorporated into muffins, cookies, or homemade granola bars as a replacement for dried fruit. They maintain their chewy texture even after baking.

Wrapped Around Cheese:
This might sound unusual, but the sweet-savory combination of a fruit strip wrapped around a piece of mild cheese (think string cheese or mild cheddar) creates a delightful portable snack with protein and fruit together.

In Smoothies:
When you’re low on fresh fruit, a fruit strip can be torn up and blended into a smoothie to add flavor and sweetness without ice cream or added sugars.

While the convenience of direct consumption remains their primary appeal, these creative applications add value and versatility to what might otherwise be a one-dimensional product.

The Community: Passionate Fans and Creative Uses

One thing that surprised me as I delved deeper into the world of Bettergoods was the passionate community that has formed around these seemingly simple snacks. Social media groups, particularly on Instagram and in Facebook communities focused on healthy eating, feature devoted fans who share their favorite flavors, creative uses, and excitement about new releases.

Parents share lunchbox combinations featuring Bettergoods. Fitness enthusiasts discuss which varieties work best for pre- or post-workout fuel. Home cooks share recipes incorporating the strips in unexpected ways.

The company nurtures this community by reposting creative uses, engaging with customers, and occasionally incorporating fan suggestions into new product development. Last year’s limited edition Mango Habanero variety actually originated from a customer suggestion in their social media comments.

This community aspect adds an unexpected dimension to what could otherwise be just another snack product. There’s something uniquely satisfying about discovering others who are equally enthusiastic about a product you enjoy.

Behind the Brand: The Bettergoods Story

While researching for this guide, I became curious about the company behind the product. Bettergoods was founded in 2017 by two former food scientists who had previously worked for major conventional snack companies. They shared a vision of creating genuinely nutritious snacks that didn’t compromise on flavor or convenience.

Starting with just three flavors and local distribution, the company has grown steadily through word-of-mouth and strategic partnerships with natural food retailers. They’ve maintained their commitment to clean ingredients and sustainability even as they’ve expanded.

The company operates with a direct trade model for many of their fruit ingredients, working directly with small-scale farmers rather than through commodity brokers. This allows for better quality control and more equitable compensation for the farmers growing their fruits.

They maintain a relatively small product portfolio, focusing on doing a few things exceptionally well rather than constantly expanding into new categories. This focused approach allows them to maintain quality while continuing to innovate within their specialty.

Final Thoughts: Are Bettergoods Fruit Strips Worth It?

After months of incorporating Bettergoods Fruit Strips into my daily routine and thoroughly researching the product, ingredients, and company, I can offer my honest assessment: for the right consumer, they’re absolutely worth the premium price point.

If you value convenience but aren’t willing to compromise on ingredient quality, if you’re looking for genuinely fruit-based nutrition in a shelf-stable format, or if you’re trying to increase your fruit intake in a practical way, Bettergoods Fruit Strips represent one of the best options currently available on the market.

They won’t replace the nutritional complexity of whole, fresh fruits in your diet, but they offer a practical compromise that’s far superior to most convenient snack options. The transparency of their ingredient list, the genuine fruit flavor, and the thoughtful packaging design all contribute to a product that stands out in an increasingly crowded healthy snack market.

For parents, fitness enthusiasts, busy professionals, travelers, or anyone seeking better portable nutrition, they provide a solution to the eternal snacking dilemma—how to balance convenience, taste, and nutrition in a single package.

My pantry is now perpetually stocked with a variety of Bettergoods flavors, ready to grab as I head out the door or reach for an afternoon pick-me-up. They’ve become such a staple in my routine that my friends now expect me to have one to offer when hunger strikes during our outings. And honestly, I’m happy to share the discovery—good finds like this are meant to be passed along.

Have you tried Bettergoods Fruit Strips? Which flavors have you discovered? I’d love to hear about your experiences and any creative uses you’ve found for these versatile snacks!