Bettergoods Sprinkles

Discovering the Magic Behind the Perfect Sprinkle

As I pulled the freshly baked cupcakes from my oven last weekend, I found myself reaching for the same container I’ve been using for months now. The familiar pop of the lid opening sent a small thrill through me—it was time for the best part: decorating with my beloved Bettergoods Sprinkles. This might sound dramatic for something as simple as sprinkles, but if you’ve ever used a mediocre brand that bleeds color or tastes like cardboard, you know exactly what I’m talking about.

After years of baking mishaps and decoration disasters, I’ve become something of a sprinkle connoisseur. Today, I want to share everything I’ve learned about what I consider to be the ultimate game-changer in the world of baking decorations. Whether you’re a professional baker or someone who occasionally whips up birthday treats, this comprehensive guide to Bettergoods Sprinkles will transform your baking journey.

What Exactly Are Bettergoods Sprinkles?

Let’s start with the basics. Bettergoods Sprinkles aren’t just your average decorative toppings. They represent a premium line of cake and dessert decorations that have genuinely revolutionized my baking experience. The first time I used them on my daughter’s birthday cake, the vibrant colors stayed true even after sitting in the refrigerator overnight—something that had never happened with the grocery store brands I’d used previously.

What makes them special is their commitment to quality. Unlike many conventional sprinkles that focus solely on appearance, Bettergoods has created a product that excels in both visual appeal and ingredient integrity. They’ve managed to achieve that perfect balance between fun aesthetics and responsible manufacturing.

Each tiny sprinkle is crafted with attention to detail that’s immediately noticeable. The colors are vibrant without being artificial-looking, the texture has a satisfying crunch without being too hard, and they actually contribute a pleasant taste rather than just sitting on top of your dessert like sweet plastic.

The Hunt: Where to Find These Magical Sprinkles

Finding quality baking supplies can sometimes feel like a treasure hunt, and Bettergoods Sprinkles are no exception. When I first discovered them through a baking blogger I follow, I immediately wanted to get my hands on some. After some research, I found several reliable options.

Their official website offers the most comprehensive selection, but you’ll also find them at select specialty baking stores. I’ve spotted them at higher-end grocery stores like Whole Foods in the baking section, usually displayed prominently because of their beautiful packaging. Several online retailers carry them as well, including Amazon and specialty baking websites.

One thing I’ve noticed is that physical stores tend to carry their standard collection, while the limited edition and seasonal varieties are often exclusively available online. During my Christmas baking marathon last year, I had to order their Winterberry collection directly from their website since none of my local stores had it in stock.

If you’re planning to use them regularly (and trust me, once you start, you won’t want to stop), I recommend signing up for their newsletter. They frequently offer subscriber-exclusive discounts and early access to limited-edition collections. Last Valentine’s Day, I received a 15% discount code that made stocking up much more affordable.

The Natural Question: What’s Actually in These Sprinkles?

As someone who carefully reads ingredient labels (an unfortunate food sensitivity will do that to you), I was pleasantly surprised when I first examined the Bettergoods Sprinkles packaging. Unlike many conventional brands that contain a laundry list of unpronounceable ingredients, Bettergoods takes a refreshingly different approach.

They primarily use natural ingredients, which was a major selling point for me. Their standard sprinkles contain ingredients like cane sugar, rice flour, vegetable oils, and fruit and vegetable extracts for coloring. This natural approach means they avoid the artificial colors that can cause behavioral issues in some children or allergic reactions in sensitive individuals.

The fruit and vegetable extracts they use for coloring include spirulina, turmeric, beet juice, and carrot extracts—all things I can actually pronounce and recognize! While the colors might not be quite as neon-bright as artificially colored options, they have a beautiful, appetizing appearance that looks much more sophisticated on finished baked goods.

When my niece who has sensitivities to artificial food dyes came for a visit, I was thrilled to be able to decorate her birthday cupcakes with sprinkles that wouldn’t trigger a reaction. The look on her face when she realized she could actually eat the decorated treats was priceless.

Artificial Colors and Flavors: The Bettergoods Difference

One of the most significant ways Bettergoods Sprinkles stands out from conventional brands is their approach to colors and flavors. While most supermarket sprinkles rely heavily on artificial colors like Red 40 and Yellow 5, Bettergoods has committed to using natural alternatives.

I first noticed the difference when decorating cookies with my son. With other brands, we’d both end up with stained fingers that took days to fade completely. With Bettergoods, the colors stayed where they belonged—on the cookies, not on our hands.

As for flavors, many conventional sprinkles have a distinctly chemical taste that can overpower delicate baked goods. Bettergoods sprinkles offer a subtle sweetness that complements rather than competes with your desserts. Their chocolate varieties actually taste like chocolate, and their vanilla options have a genuine vanilla flavor rather than the artificial “birthday cake” taste that’s so common.

Last Christmas, I made two identical batches of sugar cookies—one decorated with a popular store brand and the other with Bettergoods. When I served them at our family gathering, everyone gravitated toward the Bettergoods-decorated cookies, commenting on how much better they tasted even though the base recipe was identical.

Organic and Non-GMO: Understanding the Certifications

For those who prioritize organic ingredients, Bettergoods offers several organic certified options in their lineup. Their Organic Collection features USDA-certified organic ingredients, providing peace of mind for those who prefer to avoid conventional farming methods.

Additionally, all Bettergoods Sprinkles are Non-GMO Project verified, which was important to me as I try to avoid genetically modified ingredients when possible. This certification means that the ingredients used have been verified to not contain genetically modified organisms.

I appreciate that they offer both conventional and organic options, making them accessible to different budgets and priorities. Their standard line is still made with high-quality ingredients, while the organic collection provides an option for those who strictly adhere to organic purchasing.

When I hosted a baby shower for my sister-in-law who is extremely particular about only consuming organic foods, I was able to make a beautiful cake decorated with Bettergoods’ organic rainbow sprinkles that aligned perfectly with her dietary preferences.

The Gluten Question: Safe for Celiac and Gluten-Sensitive Bakers?

As someone with several friends who follow gluten-free diets, finding decorations that everyone can enjoy has always been a challenge. Many conventional sprinkles contain wheat starch or other gluten-containing ingredients as fillers or anti-caking agents.

Bettergoods Sprinkles are completely gluten-free across their entire product line, which has been a game-changer for my inclusive baking. They use rice flour instead of wheat derivatives, making them safe for those with celiac disease or gluten sensitivity.

Their facility is also dedicated gluten-free, eliminating the risk of cross-contamination that can be problematic with other brands that produce multiple types of products. Each package clearly displays their gluten-free certification, providing added assurance.

When my neighbor’s daughter was diagnosed with celiac disease, I baked her gluten-free cupcakes with Bettergoods Sprinkles for her birthday. The joy on her face when she realized she could eat the same beautifully decorated treats as everyone else was worth every penny of the premium price.

Vegan-Friendly Decorating: Animal Products in Sprinkles?

Many people don’t realize that conventional sprinkles often contain animal-derived ingredients. Confectioner’s glaze (shellac), which gives sprinkles their shine, comes from lac bugs. Traditional food dyes like carmine are derived from insects, and some sprinkles contain gelatin or other animal products.

For my vegan friends and family members, finding suitable decorations has always been a challenge. Bettergoods offers fully vegan options that don’t compromise on quality or appearance. They use plant-based waxes for shine and exclusively plant-derived colors.

Their vegan collections are clearly labeled, making it easy to ensure you’re selecting the right product. I’ve found this transparency refreshing compared to other brands where you need to research each ingredient to determine if it’s vegan-friendly.

Last Thanksgiving, I made vegan pumpkin cupcakes for my cousin who follows a plant-based diet. Using Bettergoods’ vegan autumn sprinkle mix, I created beautiful treats that everyone enjoyed, regardless of their dietary choices. The inclusive nature of these sprinkles means no one has to miss out on the fun of decorated desserts.

The Investment: Understanding Bettergoods Sprinkles Pricing

I won’t sugarcoat it—Bettergoods Sprinkles are more expensive than conventional options. When I first saw the price tag, I hesitated. Were decorative toppings really worth the premium?

After using them, my answer is an unequivocal yes. Their standard collections typically range from $6.99 to $9.99 per container, with specialty and organic varieties reaching up to $12.99. Compared to grocery store brands that might cost $2-3, it’s certainly an investment.

However, I’ve found the value proposition compelling for several reasons. First, the quality is undeniable—they maintain their color and shape better than cheaper alternatives. Second, a little goes a long way because the colors are so vibrant. Third, the peace of mind from knowing I’m using better ingredients is worth the extra cost to me.

I’ve also noticed that they last longer in storage. Cheap sprinkles often become stale or clump together after a few months, while my Bettergoods collections have maintained their quality for over a year when properly stored.

For everyday baking, I might still use more affordable options. But for special occasions, gifts, or when appearance really matters, I always reach for Bettergoods. The compliments I receive on my decorated treats make the investment worthwhile.

A Rainbow of Options: Colors, Shapes, and Varieties

One of the most delightful aspects of Bettergoods Sprinkles is the sheer variety available. Their standard line includes traditional jimmies, nonpareils, and sugar crystals in every color imaginable. But where they truly shine is in their specialty collections.

Their shape selection goes far beyond the basic sprinkle. Tiny stars, hearts, flowers, and geometric shapes allow for creative decorating possibilities I hadn’t considered before. The precision of these shapes is impressive—even the tiniest stars have clearly defined points that hold their shape on baked goods.

Color-wise, they offer everything from vibrant primary colors to sophisticated metallics and pastels. What I appreciate most is that their colors maintain their vibrancy without looking artificial. Their red is actually red, not the pinkish hue many natural brands produce.

I’ve found their color-coordinated collections particularly useful. Their “Ocean Dreams” mix of blues, greens, and whites was perfect for my nephew’s shark-themed birthday cake, while their “Sunset Glow” collection of oranges, pinks, and golds transformed a simple batch of cupcakes into an Instagram-worthy dessert.

Seasonal Joy: Limited Edition Collections

Bettergoods excels at seasonal and holiday-themed collections that have completely transformed my celebratory baking. Their limited-edition releases are something I now eagerly anticipate throughout the year.

Their Halloween collection features tiny black cats, orange and purple jimmies, and bat-shaped sprinkles that turn ordinary cupcakes into festive treats. For Christmas, they offer everything from traditional red and green mixes to more sophisticated winter whites and metallics.

What impresses me about these seasonal collections is the attention to detail. Their Valentine’s Day hearts actually look like hearts, not amorphous blobs. Their autumn leaves have distinct maple and oak shapes in gorgeous fall colors.

I’ve learned to purchase these seasonal collections early, as they frequently sell out. Last Easter, I waited too long and missed out on their spring collection, much to my daughter’s disappointment. Now I set calendar reminders when their seasonal releases are announced.

These themed collections have simplified my holiday baking tremendously. Rather than painstakingly creating decorations from scratch, I can use these perfectly coordinated mixes to create professional-looking treats with minimal effort.

Packaging: Practical and Eco-Conscious

The packaging of Bettergoods Sprinkles deserves special mention because it reflects the same thoughtful approach as the product inside. Their containers are sturdy, resealable plastic jars with wide openings that make it easy to measure or sprinkle directly onto baked goods.

I appreciate that the lids create a tight seal, preventing moisture from affecting the sprinkles’ texture and extending their shelf life. The clear containers also allow me to see exactly what I have in my collection without opening each one.

From an environmental perspective, Bettergoods has made commendable efforts. Their packaging is BPA-free and recyclable, and they’ve recently introduced a plant-based plastic option made from sustainable materials for their organic line.

They also offer refill packages with minimal packaging for their most popular varieties, allowing customers to reuse their original containers. This option saves both money and reduces waste, which aligns with my efforts to make more sustainable choices in my kitchen.

Versatility: Beyond Simple Decoration

While I initially purchased Bettergoods Sprinkles for decorating cakes and cupcakes, I’ve discovered their versatility extends far beyond basic topping applications. Their durability makes them suitable for a wide range of baking and decorating techniques.

They hold up exceptionally well when baked directly into cookies, muffins, and bread. Unlike cheaper sprinkles that melt into unattractive smears, Bettergoods Sprinkles maintain their shape and color even at high temperatures. This quality has allowed me to create “funfetti” variations of nearly any baked good.

I’ve also used them in chocolate bark, stirred them into homemade ice cream, and even rimmed cocktail glasses with their sugar crystals for festive adult beverages. Their natural ingredients make me comfortable incorporating them into recipes rather than just using them as surface decoration.

For cake decorating, their precision shapes allow for creative designs that would be impossible with standard sprinkles. I’ve used their tiny hearts to create ombré effects on wedding shower cakes and their star shapes to create constellation patterns on birthday cakes.

Allergen Considerations: A Safer Option for Many

Navigating food allergies can make even simple pleasures like decorated cookies challenging. Many conventional sprinkles contain or are processed alongside common allergens like nuts, soy, dairy, and wheat.

Bettergoods has addressed this concern admirably. Their facility is free from the top eight allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, and soybeans), making their products suitable for people with multiple food sensitivities.

Each package clearly states their allergen-free status, providing peace of mind for parents of allergic children or those hosting gatherings where allergen concerns exist. This transparency has made Bettergoods my go-to recommendation for friends with food-allergic children.

When my daughter’s class implemented a nut-free policy, I confidently sent in Bettergoods-decorated cupcakes for her birthday celebration, knowing they would be safe for everyone to enjoy. The teacher specifically commented on how refreshing it was to receive treats with clearly labeled allergen information.

Brand Comparison: How Do They Stack Up?

Having experimented with numerous sprinkle brands over the years, I can confidently say that Bettergoods offers exceptional quality that justifies its premium pricing. Here’s how they compare to other options I’ve tried:

Compared to grocery store brands (like Betty Crocker or store generics), the difference is night and day. Bettergoods offers superior color stability, better taste, and higher-quality ingredients without artificial preservatives or colors.

Against other premium brands like Fancy Sprinkles or Sweetapolita, Bettergoods holds its own in quality while offering a more comprehensive natural and allergen-free approach. Their colors might be slightly less vibrant than some competitors who use artificial dyes, but the trade-off for natural ingredients is worthwhile in my opinion.

Where Bettergoods truly excels is in offering premium quality with ethical ingredients. Many luxury sprinkle brands focus solely on appearance without considering ingredient quality, while natural brands often produce dull, unappealing colors. Bettergoods bridges this gap beautifully.

The Heat Test: Performance When Baked

One of my biggest frustrations with conventional sprinkles has always been their performance when baked. Many melt, bleed, or lose their color when exposed to heat, ruining the appearance of carefully decorated treats.

Bettergoods Sprinkles have impressed me with their heat stability. Their jimmies and shaped sprinkles maintain their form and color even when baked into cookies or on top of breads. Their nonpareils show minimal bleeding, maintaining distinct color separation rather than turning into a muddied mess.

This heat stability has expanded my baking repertoire considerably. I now confidently add sprinkles to cookie dough, knowing they’ll remain vibrant and attractive after baking. Their sugar crystals develop a beautiful slight caramelization in the oven without burning or becoming bitter.

Last Christmas, I created stained-glass window cookies using their jewel-toned sugar crystals. The colors remained distinct and vibrant through baking, creating a beautiful translucent effect that cheaper brands could never achieve.

Quantity Options: From Single Projects to Professional Baking

Whether you’re decorating a single birthday cake or preparing for a season of holiday baking, Bettergoods offers size options to suit your needs. Their standard containers hold 3-4 ounces, which is sufficient for decorating several dozen cookies or a few layer cakes.

For more frequent bakers, they offer 8-ounce jars of their most popular varieties, providing better value for those who use sprinkles regularly. I’ve found these larger sizes particularly economical for varieties I use frequently, like their rainbow jimmies and chocolate sprinkles.

Professional bakers or those preparing for large events can purchase bulk packages in 1-pound or even 5-pound quantities of select varieties. These bulk options come with a significant discount compared to their smaller containers.

I took advantage of their bulk packaging when preparing for my sister’s wedding shower, where I made 150 decorated cookies as favors. The consistent quality across the large quantity ensured every cookie looked perfect, and the cost savings made the premium product more accessible for my large project.

The Verdict: What Real Users Say

Beyond my personal experience, I’ve spoken with numerous baking friends and read countless online reviews to gauge the broader consensus on Bettergoods Sprinkles. The feedback is overwhelmingly positive, with a few consistent themes emerging.

Parents frequently praise the natural ingredients and allergen-friendly formulations, noting that they feel better about serving Bettergoods to their children compared to artificially colored alternatives. The absence of synthetic dyes is particularly appreciated by parents of children with sensitivities.

Professional and serious home bakers commend the technical performance—the color stability, heat resistance, and consistent quality. Many note that while the initial cost is higher, the superior performance means they use less product and achieve better results.

The few criticisms typically center around price and availability. Some users wish they were more widely available in physical stores, and others note that the cost can be prohibitive for everyday use.

My favorite review came from a professional baker who wrote: “After discovering Bettergoods, I’ve completely phased out other sprinkle brands from my business. My customers immediately noticed the difference in both appearance and taste, and I’ve actually been able to charge more for my decorated items because they look so much more professional.”

Saving Strategies: Making Premium Sprinkles More Affordable

While Bettergoods Sprinkles are undeniably a premium product with a price tag to match, there are several strategies I’ve employed to make them more accessible for my baking needs.

Signing up for their newsletter provides regular discount codes, typically offering 10-15% off purchases. They also run seasonal sales, particularly after major holidays when they discount remaining seasonal collections.

Their loyalty program rewards frequent purchases with points that can be redeemed for discounts or free products. After approximately ten standard-sized purchases, you earn enough points for a free container.

Purchasing larger quantities or bulk packages offers significant savings over the smaller containers. If you have specific varieties you use regularly, investing in these larger sizes makes economic sense in the long run.

I’ve also formed a “sprinkle share” with a few baking friends where we each purchase different varieties and share with each other for special projects. This approach has allowed us to access a wider variety of options without each investing in every color and style.

Sustainability: The Environmental Impact of Your Sprinkles

As I’ve become more conscious of the environmental impact of my purchasing decisions, I’ve appreciated Bettergoods’ efforts toward sustainability. While decorative food items might seem trivial in the broader environmental conversation, every choice matters.

Their commitment to natural ingredients means their manufacturing process avoids the harsh chemicals used in producing artificial colors and flavors. Their plant-based colorants are derived from sustainable agricultural practices.

Their packaging initiatives include recyclable containers, plant-based plastics for select lines, and reduced packaging options for refills. They’ve also implemented water conservation practices in their manufacturing facility and use energy-efficient equipment.

For their organic line, they source ingredients from certified organic farms that employ sustainable farming practices. This supports agricultural methods that are better for soil health and biodiversity.

While no food product is without environmental impact, these efforts demonstrate a commitment to reducing their footprint—something I value in the companies I support with my purchases.

Beyond Traditional Sprinkles: Specialty Options

Bettergoods has expanded beyond traditional sprinkles to offer specialty decorating options that have transformed my baking creativity. Their edible glitters and lustres add a sophisticated shimmer to adult-oriented desserts without the environmental concerns of plastic-based decorative glitters.

Their flower and leaf shapes made from wafer paper provide three-dimensional decorations that are fully edible and naturally colored. These have been perfect for creating garden-themed cakes and spring desserts with a professional appearance.

They’ve recently introduced a line of naturally colored chocolate decorations, including tiny chocolate leaves, curls, and shapes that add both visual appeal and flavor to desserts. These have become my secret weapon for elevating simple desserts to impressive status.

For those who enjoy the metallic trend in baking, their gold, silver, and rose gold accents provide food-safe metallic finishes without the controversial ingredients found in some metallic food sprays and dusts.

The Final Verdict: Are Bettergoods Sprinkles Worth It?

After extensively using Bettergoods Sprinkles in countless baking projects over the past few years, my conclusion is clear: for anyone who cares about both the appearance and ingredient quality of their baked goods, these sprinkles are absolutely worth the investment.

While they cost more than conventional options, the combination of visual appeal, ingredient integrity, and technical performance makes Bettergoods Sprinkles the gold standard for conscious bakers. The joy of creating beautiful treats without compromising on ingredients has fundamentally changed my approach to decorating.

For special occasions, gifts, or any time when presentation matters, I wouldn’t use anything else. For everyday baking or when working with very young children who might spill more than they use, I might occasionally opt for more affordable alternatives.

What began as a curious splurge has become an essential ingredient in my baking arsenal. Like premium vanilla or high-quality chocolate, Bettergoods Sprinkles have earned their place as an ingredient where quality truly makes a difference in the final result.

Whether you’re a professional baker seeking to elevate your creations, a parent wanting safer options for your children, or simply someone who enjoys creating beautiful treats, Bettergoods Sprinkles offer a perfect combination of ethics and aesthetics that’s increasingly rare in the food world. Happy decorating!